Site goals & audience

Compiled from the Site Goal setup interview for Swimtacular - The Musical. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Community theater subscribers and live-performance fans across tour markets, plus prospective corporate and civic sponsors evaluating brand-alignment opportunities with a family-friendly touring musical.

Primary goal

Grow audience reach and land 5 season sponsors within 90 days by building buzz around the touring production through trailers, press reviews, and a compelling sponsor pitch.

Geographic reach

National (U.S. touring markets)

Website type & positioning

Touring theatrical production promotional site with trailer, reviews, and sponsorship hub

90-day targets

Secure 5 signed sponsors in 90 days; grow monthly unique visitors and trailer views; expand mailing list of community theater subscribers in upcoming tour cities; generate press/review coverage in each tour market.

Content strategy

Monthly content cadence anchored on the show trailer, cast/creator features, press reviews, tour date announcements, and a dedicated sponsor prospectus page. Amplify via email to subscriber base and outreach to local arts press in tour cities.

Industry & expertise

Performing Arts — Touring Musical Theater — Original aquatic musical touring nationwide, marketed to community theater audiences and supported by season sponsors. The site functions as the show's public face: trailer, reviews, tour schedule, ticketing links, and sponsorship inquiries.